Welcome

Asa, born in Trinidad & Tobago and migrated to the United States in 1999 to further his education. He played collegiate soccer and majored in Mass Media Communications and Economics. It was during his college years that Asa found his passion and as Promotions Director of WRGP FIU Radio, Special Events Coordinator for the Student Organization Council and Special Events Chair for The Student Government, was responsible for executing many of the Universities’ successful student programs.

In 2003 Asa opened his own Marketing Company and catered specifically to Caribbean Brands and Destination Events. His company successfully executed the marketing and event planning for some high profile companies and special event experiences. And after a decade of servicing companies with a multi-cultural interest, Asa wasted no time in positioning himself and his company in a commanding position within a very competitive industry.

In 2017, Asa diversified his portfolio and opened a specialty branding company. “That Branding Guy” creates digital marketing strategies, with a strong public relations component and has attracted a solid client base servicing some of the worlds’ top tier brands, entertainers and small businesses.

He is the Executive Director and Founder of Caribbean American Heritage Florida (CAHFI); He is Founder of Miami Under 40; He is Chairman of the Board of Miami Carnival Inc.; He sits on the Board of Directors for the Rhythm Foundation and is the Miami representative for the Hip Hop Caucus.