Frequently asked Questions

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I help businesses gain clarity and direction around their brand and business strategy and then guide execution so everything works together. That includes brand positioning, business strategy, AI-enabled marketing, digital direction, creative oversight, and connecting clients with vetted partners when needed. My role is to simplify complexity and ensure decisions are made with intention.

I’m an individual strategic consultant. When projects require additional expertise in design, legal, finance, development, or production, I bring in trusted partners from my vetted network. You always work with me as the strategic lead, and I coordinate everything else as needed.

Yes. Strategy is just as important, if not more important, at the early stages. I offer packages designed specifically for entrepreneurs and startups who need clarity, direction, and guidance without unnecessary complexity or overhead.

Absolutely. I work with growing brands, established companies, nonprofits, and enterprise organizations that need strategic alignment, executive-level advisory, or oversight across complex initiatives. Engagements are customized based on scope and organizational needs.

I work across multiple industries, but I have deep experience in food & beverage, consumer brands, culture-driven businesses, nonprofits, media, events and emerging categories. The common thread is businesses that value strategy, storytelling, and intentional growth.

AI is used as a tool and not a replacement for thinking. I help clients integrate AI into content strategy, marketing workflows, automation, and decision-making in ways that improve efficiency and consistency while maintaining brand voice and human creativity.

Both, depending on the engagement. Some clients need clarity and strategic direction only. Others need ongoing oversight, coordination, and execution support. We determine the right balance during discovery and structure the engagement accordingly.

Every engagement starts with discovery to understand your goals, challenges, and current landscape. From there, I develop a clear strategy and recommend the right path forward, whether that’s a focused project, ongoing advisory, or launch support.

It depends on the scope. Strategy intensives may last a few weeks, while advisory or retainer engagements can run several months or longer. Timelines are always discussed upfront so expectations are clear.

Both. I offer structured packages for entrepreneurs, startups, growing brands, and enterprise organizations. Custom engagements are also available for more complex needs. There is a package for every stage of business.

Most engagements require an upfront deposit or monthly retainer, depending on the structure. Clear pricing, deliverables, and timelines are outlined before any work begin, no surprises.

Yes. I often work alongside internal teams, agencies, and vendors. My role is to bring alignment, clarity, and strategic direction, not to disrupt what’s already working.

Absolutely. Confidentiality and trust are non-negotiable. I’m happy to sign NDAs or work within your organization’s confidentiality requirements.

I don’t start with tactics; I start with thinking. My value is in seeing the full picture, connecting brand to business, and guiding execution with clarity. I’m not here to sell trends or buzzwords. I’m here to help you build something that lasts.

The first step is a conversation. We’ll talk through where you are, where you want to go, and whether we’re the right fit to work together. From there, I’ll recommend the best engagement option for your needs.

That’s more common than you think and completely fine. Part of my role is helping you figure that out. If you know something isn’t working but can’t quite define it, that’s often the best place to start.

Yes. Whether you’re a solo founder just starting out or a large organization managing complex initiatives, there’s a way to work together that makes sense for your stage, goals, and resources.